Privacy Policy
How we collect, use, share and protect personal data when you use our website and services, in line with the UK GDPR and the Data Protection Act 2018.
Last updated: 3 November 2026.
Draft for review — this document is a working draft pending review and approval by qualified legal counsel. Items in square brackets (contact email, registered office, final liability wording) must be completed before publication.
1. Who we are (the data controller)
Clearway Blueprint is a trading name of Financial Blueprint (BFB) Limited, a company registered in England & Wales (Companies House number 12718876). We are registered with the Information Commissioner’s Office (ICO), registration number ZB254021. Our registered office is [registered office address — to be confirmed].
For any privacy question or to exercise your rights, contact us at [privacy contact email].
2. The information we collect
We collect the following information when you use our website and services:
- Contact enquiries: your name, email, telephone number, message, the reason for your enquiry, any service of interest, and partnership preferences.
- Credit-eligibility applications: confirmation that the lead applicant is a current Director; whether you have applied for funding in the last three months and with which lenders; applicant name, mobile number and full address (including postcode); residential status; company name and number; legal status; reported annual revenue; and the amount of finance required and its purpose. This includes personal and financial information.
- Newsletter sign-ups: your email address and, optionally, your name.
- Technical and usage data: we use privacy-friendly, cookieless analytics (Cloudflare Web Analytics) that does not track you across websites or collect personal data; limited aggregated data may be processed for usage insights and security.
- Information stored in your browser: small items of local storage, such as your theme preference and whether you have dismissed the newsletter prompt (see our Cookie Policy).
3. How we use your information, and our lawful bases
We process personal data under the following lawful bases (UK GDPR Article 6):
- Responding to and managing your enquiries — our legitimate interests and, where relevant, steps taken at your request before entering a contract.
- Assessing your credit eligibility and introducing you to finance providers via our affiliate Funding Options by Tide — steps at your request prior to a contract, legitimate interests, and your consent where required.
- Providing consultancy, education, events and community services — performance of a contract and legitimate interests.
- Sending our newsletter and marketing — your consent, which you can withdraw at any time.
- Keeping our website secure and preventing fraud — our legitimate interests.
- Meeting legal and regulatory obligations — compliance with a legal obligation.
4. Sensitive information
We do not intentionally collect special-category data. Financial information you provide in a credit application is treated as confidential and protected with additional safeguards, including encryption (see section 7).
5. How we share your information
- Funding Options by Tide — our affiliate broker. With your request and/or consent, we share credit-application details so they can assess eligibility and introduce you to a panel of 80+ UK lenders. Tide is authorised by the FCA under the Electronic Money Regulations 2011 (FRN: 900843) and for credit and insurance broking (FRN: 718743).
- Finance providers / lenders — where you proceed, your information may be shared with lenders to assess your application.
- Service providers (our processors) — email and newsletter delivery (Brevo), website hosting and database infrastructure, and security/analytics (Cloudflare), who process data only on our instructions under contract.
- Professional advisers and authorities — where necessary for legal, regulatory, audit or fraud-prevention purposes, or to protect our rights.
We do not sell your personal data.
6. International transfers
Some of our providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as UK adequacy regulations, the International Data Transfer Agreement, or Standard Contractual Clauses with the UK Addendum.
7. How we protect your information
We use technical and organisational measures appropriate to the risk, including encryption in transit (HTTPS/TLS) and additional field-level encryption at rest for sensitive credit-application data, access controls limiting access to authorised personnel, and secure, access-controlled storage.
8. How long we keep your information
We keep personal data only for as long as necessary for the purposes described above and to meet legal and regulatory requirements. Credit-application data is retained for no longer than necessary to progress your enquiry and meet our obligations, after which it is securely deleted. Newsletter data is kept until you unsubscribe.
9. Your rights
Under UK data protection law you have the right to access your data; to have inaccurate data corrected; to have your data erased; to restrict or object to processing; to data portability; and to withdraw consent at any time (without affecting prior processing). To exercise any right, contact us at [privacy contact email]. We may need to verify your identity and will respond within one month. There is usually no fee.
10. Automated decision-making
We do not make decisions producing legal or similarly significant effects based solely on automated processing. Eligibility and lending decisions involve human assessment and/or are made by lenders.
11. Marketing and the newsletter
We send marketing emails only with your consent. Every email contains an unsubscribe link, and you can opt out at any time. Our newsletter is operated via Brevo and may use a double-opt-in confirmation step.
12. Cookies and similar technologies
See our Cookie Policy for details of the limited technologies we use.
13. Children
Our website and services are intended for business owners and are not directed at children under 18.
14. Third-party links
Our site links to third-party services (for example the Skool community and finance providers). We are not responsible for their privacy practices; please review their own policies.
15. Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
16. Changes to this policy
We may update this policy from time to time. The “last updated” date above shows when it was last revised.
17. Contact us
Financial Blueprint (BFB) Limited t/a Clearway Blueprint — [privacy contact email], [registered office address].